Brand &

Leadership

Transformation

For founders and CEOs of scaling consumer & fashion brands — steadying the scale, sharpening the P&L, and building a team that delivers. Two-time CEO · Apple · adidas.

Let’s talk

LEADERSHIP CIRCLE
CERTIFIED MENTOR

“I help founders and CEOs of scaling consumer and fashion brands turn messy, urgent growth into a business that holds — tighter margins, a leadership team that delivers, and a brand that leads its category again.”

I built adidas NEO from a three-word brief into a €1.4bn business, ran Apple’s global channel as MD, and sat in the CEO chair of founder-led brands.
Not a consultant with a framework — someone who’s sat where you’re sitting.

About me

Kind and direct, at the same time. The hard question — asked with genuine care.

Services

How I help

Consulting

Hands-on transformation advisory for founders and CEOs whose growth has outrun their systems. Strategy, scaling, org design, and P&L discipline — led by someone who has actually done it, not just recommended it.

Coaching

One-to-one coaching for founders and senior leaders stepping into bigger roles, or steering through transformation. Genuine challenge, lived operational insight, Leadership Circle certified.

Facilitation

Workshop design and facilitation for senior teams navigating change — structured sessions that move a group from complexity to alignment.

What people say about me

I am incredibly grateful for the support I received from Claire. I got basically 360-degree support from Claire - no matter if it was brand building, product process challenges or coaching topics.Claire's extensive knowledge and experience were invaluable, helping me navigate the right path with confidence. Her guidance has been instrumental in my success.

Elena Brunner

Oceans Apart

I had the pleasure to work alongside Claire at AMORELIE. Claire is one of the most empathetic and inspiring leaders that I know. Claire’s leadership style is truly authentic and her commitment to help her colleagues grow is exemplary

Uwe Glander

Ex CCO Amorelie

Claire is a very direct human being with a unique kindness. She combines her remarkable professionalism with a unique approach to problems. She has a very clear, pragmatic approach and is able to quickly get a picture of a situation, supporting with direct suggestions for solutions.

Akke Visschers

Owner Akkesoir

Although I consider myself a „natural“, Claire empowered me to become the leader I always aspired to be, by...
… giving great advice in decision making, guiding you to find the right answer within yourself instead of taking over.
… asking the tough questions one might shy away from.…asserting me in the belief that honesty and transparency go a long way.
…creating a (failure) culture and environment in which if you want to come up for air, you can. And that the best leaders listen first and speak less.

Isabelle Braun

Director Start-up (stealth mode)

Claire knows what it takes to build and drive a business: creating strategic clarity, outlining the opportunities, and rallying the organization to go after them. What sets Claire apart as a leader is that she clearly understands that the heart and soul of any organization is its people.
She is a uniquely gifted empathetic leader who knows how to provide energy, challenge through radical candor, nurture people to grow to their potential, and empower them to take charge and achieve what they didn't know was possible.

René Bretschneider

Chief Sustainability & People Officer Thermond

Claire is an awesome coach full of empathy and energy – the perfect combination to provide very valuable situation-specific advice. She has immensely supported me both with long-term and day-to-day challenges – it's been a real pleasure working with her!

Soeren Jessen Remazing

Head of Operations at Remazing

You're in great company

Two-time CEO. Twenty years at adidas. Managing Director at Apple. Board roles and leadership coaching across Europe’s fastest-growing brands.

Been there

Thirty years leading and transforming global brands — as a two-time CEO and in senior roles at Apple and adidas. I’ve run businesses, scaled them, turned them around, and sold them, and sat with the hard decisions that come with real change. Now I bring that to founders facing the same moments.

More about me

If you’re scaling into the chaos and want someone who has been there
— let’s talk.